❌ CrewHero Is Not a CRM — On Purpose
Audience: Owners, Admins, Managers
Tags: #NotACRM, #CrewHeroScope, #Clarification, #SystemFit
Let’s Be Clear: CrewHero Is Not a CRM — and That’s Intentional
We didn’t forget to build CRM features.
We skipped them on purpose.
Why? Because CRMs already exist — and they’re good at what they do.
But they all leave a gap where daily field operations fall apart. That’s where CrewHero comes in.
🛠️ What CRMs Are Great At
Most CRMs help you:
- Manage sales and job pipelines
- Handle customer communication
- Store contact and service records
- Track job progress and invoicing
They’re built for customers and coordination from the office.
🧱 The Problem: CRMs Leave a Hole
Here’s what they miss:
- What crew is actually doing what job today?
- Who called out? Who’s on vacation?
- What truck is down? Who reported that?
- Where’s the uniform policy? Safety plan? Site map?
This gap creates daily chaos, slows your mornings, and burns out your people.
That hole? We built CrewHero to fill it.
✅ What CrewHero Does (By Design)
CrewHero supports everything after the job is sold and scheduled — the people, the assets, and the execution.
We help you:
- Assign crews, trucks, trailers, and equipment
- Handle call-outs, time-off, and availability
- Track and manage repair requests
- Send team announcements (SMS)
- Share company policies and job resources
- Create visibility and structure for frontline teams
We don’t manage customers. We support the people doing the work.
🤝 How CrewHero Complements Your CRM
Think of your CRM and CrewHero as a two-part system:
Tool | What It’s For |
CRM | Customers, sales, scheduling, billing |
CrewHero | People, assets, field communication, operations |
Pro Tip: Put your CRM on one screen and CrewHero on the other.
🧠 Why This Matters
Most companies are trying to run their field operations through software that wasn’t built for it. That’s why things feel clunky.
CrewHero isn’t a CRM — it’s the other half of the system you’ve always needed.
When you try to stretch a CRM to cover everything, your field teams pay the price. They’re left guessing, texting, or standing around waiting for answers.
CrewHero gives them clarity — and gives your company structure.
Summary
System | What It Covers |
CRM | Customers, billing, scheduling |
CrewHero | People, trucks, trailers, repairs, time-off, announcements, links |
CrewHero is not a CRM — on purpose.
CRMs leave a hole. We fill it. That’s how you close the gap, reduce the chaos, and finally run the kind of company your frontline wants to be part of.